Impact of context on cross-cultural research
Year of publication: |
2009
|
---|---|
Authors: | Douglas, Susann P. ; Craig, C. S. |
Published in: |
Beyond Hofstede : culture frameworks for global marketing and management. - Basingstoke : Palgrave Macmillan, ISBN 0-230-20239-X. - 2009, p. 125-145
|
Subject: | Kultursoziologie | Cultural sociology | Nationalkultur | National culture | Soziale Werte | Social values | Konsumentenverhalten | Consumer behaviour | Theorie | Theory |
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