Impact of corporate social responsibilities on customer responses and brand choices
Heesup Han, Jongsik Yu, Kyung-Sik Lee and Hyungshin Baek
| Year of publication: |
2020
|
|---|---|
| Authors: | Han, Heesup ; Yu, Jongsik ; Lee, Kyung-Sik ; Baek, Hyungshin |
| Published in: |
Journal of travel and tourism marketing. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7306, ZDB-ID 2112951-4. - Vol. 37.2020, 3, p. 302-316
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| Subject: | awareness of need | brand attitude | brand image | brand reputation | brand trust | Corporate social responsibility | Corporate Social Responsibility | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Markenartikel | Brand | Markenführung | Brand management | Firmenimage | Corporate reputation | Reputation | Vertrauen | Confidence |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/10548408.2020.1746731 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012289331