Impact of corporate social responsibility initiatives on Taiwanese banking customers
Year of publication: |
2011
|
---|---|
Authors: | McDonald, Lynette M. ; Hung Lai, Chia |
Published in: |
International Journal of Bank Marketing. - Emerald Group Publishing Limited, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 29.2011, 1, p. 50-63
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Corporate social responsibility | Attitudes | Behaviour | Banks | Taiwan |
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