Impact of cost uncertainty on pricing decisions under risk aversion
Year of publication: |
16 August 2016
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Authors: | Oh, Sechan ; Rhodes, James ; Strong, Ray |
Published in: |
European journal of operational research : EJOR. - Amsterdam : Elsevier, ISSN 0377-2217, ZDB-ID 243003-4. - Vol. 253.2016, 1 (16.8.), p. 144-153
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Subject: | Pricing | Service | Cost uncertainty | Risk aversion | Cost contingency | Entscheidung unter Unsicherheit | Decision under uncertainty | Risikoaversion | Preismanagement | Pricing strategy | Theorie | Theory | Kosten | Costs |
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