Impact of country of origin and word of mouth on brand equity
Year of publication: |
2014
|
---|---|
Authors: | Murtiasih, Sri ; Sucherly, Sucherly ; Siringoringo, Hotniar |
Published in: |
Marketing intelligence & planning. - Bingley : Emerald Group Publishing Limited, ISSN 0263-4503, ZDB-ID 83207-8. - Vol. 32.2014, 5, p. 616-629
|
Subject: | Marketing | Consumer behaviour | Market research | Consumer marketing | Konsumentenverhalten | Virales Marketing | Viral marketing | Markenimage | Brand image | Marktforschung | Herkunftsbezeichnung | Designation of origin |
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