Impact of COVID-19 on TV advertisements : informational, transformational & narrative analyses of post-COVID-19 TV advertisements
Year of publication: |
2023
|
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Authors: | Sharma, Daneshwar ; Meena, Rahul |
Published in: |
Journal of marketing communications. - London : Routledge, ISSN 1466-4445, ZDB-ID 2020291-X. - Vol. 30.2024, 1, p. 21-48
|
Subject: | COVID-19 | Indian TV advertisement | strategy wheel | narrative | storytelling | new-normal | Coronavirus | Narrative Methode | Narrative method | Indien | India | Werbung | Advertising | Wirkungsanalyse | Impact assessment |
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