Impact of Different Comparison Sets on Evaluation of a New Subcompact Car Brand.
Year of publication: |
1978
|
---|---|
Authors: | Farley, John U ; Katz, Jerrold ; Lehmann, Donald R |
Published in: |
Journal of Consumer Research. - University of Chicago Press. - Vol. 5.1978, 2, p. 138-42
|
Publisher: |
University of Chicago Press |
Saved in:
Saved in favorites
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