Impact of digital marketing capabilities on market performance of small to medium enterprise agro-processors in Harare, Zimbabwe
Year of publication: |
2020
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Authors: | Chinakidzwa, More ; Phiri, Maxwell |
Published in: |
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas. - Vilnius : [Verlag nicht ermittelbar], ISSN 1822-4202, ZDB-ID 2404327-8. - Vol. 21.2020, 2, p. 746-757
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Subject: | digital marketing | capabilities | agro-processors | market performance | SMEs | Zimbabwe | Simbabwe | Online-Marketing | Internet marketing | KMU | SME | Unternehmenserfolg | Firm performance | Marketingmanagement | Marketing management | Marketing |
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Other identifiers: | 10.3846/btp.2020.12149 [DOI] hdl:10419/248073 [Handle] |
Classification: | M31 - Marketing |
Source: | ECONIS - Online Catalogue of the ZBW |
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