Impact of Digital Marketing on Online Purchase Intention : Mediation Effect of Customer Relationship Management
Year of publication: |
2020
|
---|---|
Authors: | Dastane, Dr Omkar |
Publisher: |
[S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Electronic Commerce | E-commerce |
Extent: | 1 Online-Ressource (17 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Journal of Asian Business Strategy, DOI: 10.18488/journal.1006.2020.101.142.158 Vol. 10, No. 1, 142-158, 2020 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments May 18, 2020 erstellt |
Classification: | M31 - Marketing ; M37 - Advertising ; M1 - Business Administration |
Source: | ECONIS - Online Catalogue of the ZBW |
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