Impact of Direct-to-Consumer Advertising on Pharmaceutical Prices and Demand
Year of publication: |
2012
|
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Authors: | Dave, Dhaval ; Saffer, Henry |
Published in: |
Southern Economic Journal. - Southern Economic Association - SEA. - Vol. 79.2012, 1, p. 97-126
|
Publisher: |
Southern Economic Association - SEA |
Type of publication: | Article |
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Classification: | D4 - Market Structure and Pricing ; d22 ; I11 - Analysis of Health Care Markets ; I12 - Health Production: Nutrition, Mortality, Morbidity, Substance Abuse and Addiction, Disability, and Economic Behavior ; I18 - Government Policy; Regulation; Public Health ; M3 - Marketing and Advertising |
Source: |
-
Effects of Pharmaceutical Promotion: A Review and Assessment
Dave, Dhaval M., (2013)
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Bronnenberg, Bart, (2022)
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Bronnenberg, Bart J., (2022)
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