Impact of electronic word-of-mouth on brand awareness in the video game sector : a study on Digital Happiness
Year of publication: |
2020
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Authors: | Sam'un Jaja Raharja ; Dewakanya, Anindita Citra |
Published in: |
International journal of trade and global markets. - Olney : Inderscience, ISSN 1742-755X, ZDB-ID 2455723-7. - Vol. 13.2020, 1, p. 21-30
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Subject: | electronic word-of-mouth | brand awareness | DreadOut | Digital Happiness | Social Web | Social web | Zufriedenheit | Satisfaction | Virales Marketing | Viral marketing | Computerspiel | Video game | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image |
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