Impact of electronic word of mouth on customers' buying intention considering trust as a mediator : a SEM approach
Year of publication: |
2024
|
---|---|
Authors: | Mahmud, Md. Shahed ; Islam, Md. Nazmul ; Ali, Md. Rostam ; Mehjabin, Nadia |
Published in: |
Global business review. - New Delhi [u.a.] : SAGE Publ., ISSN 0973-0664, ZDB-ID 2211884-6. - Vol. 25.2024, 2_suppl, p. 184S-198S
|
Subject: | eWOM | trust | customers’ intention | social exchange theory | SEM | Virales Marketing | Viral marketing | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Beziehungsmarketing | Relationship marketing | Strukturgleichungsmodell | Structural equation model | Austauschtheorie | Social exchange theory |
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