Impact of Facebook usage on firm's performances among Malaysian Chinese retailers
Year of publication: |
2019
|
---|---|
Authors: | Sajilan, Sulaiman ; Yafi, Eiad ; Ting, Xiong |
Published in: |
Global Business & Finance Review (GBFR). - Seoul : People & Global Business Association (P&GBA), ISSN 2384-1648. - Vol. 24.2019, 4, p. 45-62
|
Publisher: |
Seoul : People & Global Business Association (P&GBA) |
Subject: | Facebook usage | Compatibility | Cost effectiveness | Interactivity | Trust | Market turbulence |
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