Impact of Future Trends on Marketing Strategy
This paper describes how impact of product range, price level, product positioning and technological change can help in formulating optimal business strategy for automotive manufacturers. A key aspect of identifying future trend of market is the key gradient to formulate proper marketing strategy - Mr. Andrew Young (2008).
Year of publication: |
2011
|
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Authors: | Srivastava, Dr.R.K. ; Sakunke, S.T. |
Published in: |
Far East Journal of Marketing and Management. - Far East Research Centre, ISSN 2221-867X. - Vol. 1 No 1 Paper 2 December.2011, 2, p. 10-15
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Publisher: |
Far East Research Centre |
Subject: | Marketing Strategy | Market | Market Trends |
Saved in:
freely available
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