Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
by Harry M. Kaiser
| Year of publication: |
1999 ; Rev
|
|---|---|
| Authors: | Kaiser, Harry M. |
| Publisher: |
Ithaca, NY |
| Subject: | Milchmarkt | Milk market | Käse | Cheese | Werbung | Advertising | Marketingmanagement | Marketing management | Milchpolitik | Milk policy | USA | United States | Gattungsmarke | Generic brand |
| Extent: | 38 S graph. Darst |
|---|---|
| Series: | NICPRE / National Institute for Commodity Promotion Research and Evaluation. - Ithaca, NY, ZDB-ID 1485188-X. - Vol. 99,05 Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB. - Ithaca, NY, ZDB-ID 2213424-4. - Vol. 99,12 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Graue Literatur ; Non-commercial literature |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001439459