Impact of Host Country Market Characteristics on the Choice of Foreign Market Entry Mode
| Year of publication: |
1993
|
|---|---|
| Authors: | Kwon, Yung-Chul ; Konopa, Leonard J. |
| Published in: |
International marketing review. - Bradford : Emerald, ISSN 0265-1335, ZDB-ID 8597674. - Vol. 10.1993, 2, p. 60
|