Impact of individual market orientation on selling and customer orientation
Ruturaj Baber, Rahul Pratap Singh Kaurav and Justin Paul
| Year of publication: |
2020
|
|---|---|
| Authors: | Baber, Ruturaj ; Kaurav, Rahul Pratap Singh ; Paul, Justin |
| Published in: |
Journal of strategic marketing. - London : Routledge, ISSN 1466-4488, ZDB-ID 2020800-5. - Vol. 28.2020, 4, p. 288-303
|
| Subject: | corporate insurance agents | customer orientation | Individual market orientation | selling orientation | Beziehungsmarketing | Relationship marketing | Marketingmanagement | Marketing management | Verkauf | Selling |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1080/0965254X.2018.1489880 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012313902