Impact of initial-trust-image on shopper trust and patronage intentions : a study of young, male apparel shoppers in India
Year of publication: |
2010
|
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Authors: | Kaul, Subhashini ; Sahay, Arvind ; Koshy, Abraham |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 38.2010, 4/5, p. 275-296
|
Subject: | Textilhandel | Textile distribution | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence | Indien | India |
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