Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall
Year of publication: |
[2021]
|
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Authors: | Mittal, Mitali ; Minto, Monira ; Gupta, Sharad |
Publisher: |
[S.l.] : SSRN |
Subject: | Website | Vertrauen | Confidence | Markenführung | Brand management | Virtuelle Realität | Virtual reality | Konsumentenverhalten | Consumer behaviour |
Extent: | 1 Online-Ressource (7 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | In: Mittal, M., Minto, M., & Gupta, S. (2021). Impact of Integration of Augmented Reality on Website Quality, Trust and Brand Recall. In Edited book of extended abstracts of 16th SIMSR Global Marketing Conference: Conscious Consumerism and Marketing. 403-407 Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments August 20, 2021 erstellt |
Source: | ECONIS - Online Catalogue of the ZBW |
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