Impact of internal branding on student engagement : insights from a South African university
Year of publication: |
2020
|
---|---|
Authors: | Maunze, O'bidie Rudo ; Abratt, Russell ; Mingione, Michela |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 41.2020, 2, p. 124-144
|
Subject: | Brand Engagement | Higher Education | Internal Branding | South Africa | Student engagement | Hochschule | Higher education institution | Südafrika | Markenführung | Brand management | Studierende | Students | Leistungsmotivation | Work motivation |
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