Impact of internet self-efficacy on e-service brands
Year of publication: |
2009
|
---|---|
Authors: | Daugherty, Terry ; Gangadharbatla, Harsha ; Eastin, Matthew S. |
Published in: |
Contemporary research in e-branding. - Hershey, Pa. : Information Science Reference, ISBN 978-1-59904-815-4. - 2009, p. 176-192
|
Subject: | Dienstleistungssektor | Service industry | Nonprofit-Marketing | Nonprofit marketing | Electronic Commerce | E-commerce | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | USA | United States |
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