Impact of market orientation on customer performance and financial performance: findings from five-star hotels
Yusuf Bilgin and Ayhan Karakaş
Year of publication: |
2018
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Authors: | Bilgin, Yusuf ; Karakaş, Ayhan |
Published in: |
Globalization, institutions and socio-economic performance : macro and micro perspectives. - Berlin : Peter Lang, ISBN 3-631-76852-4. - 2018, p. 167-190
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Subject: | Hotellerie | Hotel industry | Luxusgüter | Luxury goods | Beziehungsmarketing | Relationship marketing | Wirkungsanalyse | Impact assessment | Kundenzufriedenheit | Customer satisfaction | Rentabilität | Profitability | Türkei | Turkey |
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