Impact of marketing activities on relationship quality in the Malaysian banking sector
Basheer A. Al-alak
| Year of publication: |
2014
|
|---|---|
| Authors: | Al-alak, Basheer A. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 21.2014, 3, p. 347-356
|
| Subject: | Relationship marketing | Services marketing | Relationship management | Financial institutions | LISREL model | Beziehungsmarketing | Bank | Malaysia | Dienstleistungsmarketing | Bankmarketing | Bank marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010348751