Impact of marketing model application and competitve intelligence utilization on strategic response capability
Year of publication: |
2008
|
---|---|
Authors: | Heinrichs, John H. ; Lim, Jeen-su |
Published in: |
Journal of strategic marketing. - Abingdon : Taylor & Francis, ISSN 0965-254X, ZDB-ID 1279794-7. - Vol. 16.2008, 2, p. 91-110
|
Subject: | Marketingmanagement | Marketing management | Wettbewerbsvorteil | Competitive advantage | Strategisches Management | Strategic management |
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