Impact of Multiple Perceived Value on Consumers' Brand Preference and Purchase Intention: A Case of Snack Foods
| Year of publication: |
2010
|
|---|---|
| Authors: | Wang, Edward Shih-Tse |
| Published in: |
Journal of food products marketing. - Binghamton, NY : Food Products Pr., ISSN 1045-4446, ZDB-ID 11329415. - Vol. 16.2010, 4, p. 386-398
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