Impact of Organization Culture on Promoting Green Supply Chain

This paper identifies factors that impede/promote the use of a green supply-chain approach in Small and Medium size organizations in Pakistan. Quantitative approach was used to evaluate the proposition of the paper i.e. impact of government rules and regulation, customer pressure and environmental awareness on promoting green supply chain management in organizations. The results of this study identified that presence of strong rules and regulations imposed by the government and the pressure exerted by the customer promotes the use of green supply chain in SMEs. Furthermore, lack of awareness regarding green supply and its advantages does impede the use of green supply chain in SMEs in Pakistan.