Impact of overwhelming joy on consumer demand : the case of soccer world cup victory
Jean-Marc Falter; Christophe Pérignon; Olivier Vercruysse
| Year of publication: |
2008
|
|---|---|
| Authors: | Falter, Jean-Marc ; Pérignon, Christophe ; Vercruysse, Olivier |
| Published in: |
Journal of sports economics. - Thousand Oaks, Calif. : Sage, ISSN 1527-0025, ZDB-ID 2006891-8. - Vol. 9.2008, 1, p. 20-42
|
| Subject: | Fußball | Football | Profisport | Professional sports | Großveranstaltung | Big event | Konsumentenverhalten | Consumer behaviour | Externer Effekt | Externalities | Frankreich | France | 1996-2000 |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003623630