Impact of product originality and supply chain structure on market share in the pharmaceutical industry
Emre Göllü
Year of publication: |
2017
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Authors: | Göllü, Emre |
Published in: |
International journal of pharmaceutical and healthcare marketing : IJPHM. - Bingley : Emerald, ISSN 1750-6123, ZDB-ID 2364540-4. - Vol. 11.2017, 1, p. 60-79
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Subject: | Turkey | Pharmaceutical industry | Market share | Supply chain structure | Product originality | Pharmaindustrie | Lieferkette | Supply chain | Marktanteil | Türkei | Lieferantenmanagement | Supplier relationship management |
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