Impact of radio advertisements on buying behaviour of urban commuters
Year of publication: |
2011
|
---|---|
Authors: | Rajagopal |
Published in: |
International journal of retail & distribution management. - Bingley : Emerald Group Publishing Limited, ISSN 0959-0552, ZDB-ID 1026884-4. - Vol. 39.2011, 7, p. 480-503
|
Subject: | Pendelverkehr | Commuting | Konsumentenverhalten | Consumer behaviour | Hörfunkwerbung | Radio advertising | Verkaufsförderung | Sales promotion | Einzelhandel | Retail trade | Mexiko | Mexico |
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