Impact of recommendations on advertising-based revenue models
Year of publication: |
2012
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Authors: | Bodenbenner, Philipp ; Hedwig, Markus ; Neumann, Dirk |
Published in: |
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers. - Heidelberg [u.a.] : Springer, ISBN 3-642-29872-9. - 2012, p. 110-118
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Subject: | Digitale Güter | Digital goods | Online-Handel | Online retailing | Informationsökonomik | Economics of information | Geschäftsmodell | Business model | Personalisierung | Personalization | Agentenbasierte Modellierung | Agent-based modeling | Beziehungsmarketing | Relationship marketing | Empirische Methode | Empirical method |
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