Impact of Reference Prices on Product Positioning and Profits
Year of publication: |
2020
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---|---|
Authors: | Mehra, Amit ; Sajeesh, Sajeesh ; Voleti, Sudhir |
Published in: |
Production and Operations Management. - Wiley, ISSN 1937-5956, ZDB-ID 2151364-8. - Vol. 29.2020, 4 (06.01.), p. 882-892
|
Publisher: |
Wiley |
Saved in:
Online Resource
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