Impact of referrals on buying decisions and cognitive behaviour among aging consumers
Rajagopal
| Year of publication: |
2020
|
|---|---|
| Authors: | Rajagopal |
| Published in: |
International journal of business excellence : IJBEX. - Genève [u.a.] : Inderscience Enterprises, ISSN 1756-0055, ZDB-ID 2471986-9. - Vol. 21.2020, 1, p. 118-138
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| Subject: | consumer referrals | decision making | aging consumers | consumer emotions | brand attraction | Mexico | Konsumentenverhalten | Consumer behaviour | Emotion | Kognition | Cognition | Ältere Menschen | Elderly people | Mexiko | Markenführung | Brand management | Altersgruppe | Age group | Entscheidung | Decision |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJBEX.2020.106933 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012225281