Impact of Regional Packaged Drinking Water in Karaikudi Region

Consumer purchases are influenced strongly by cultural, social, personal and psychological factors. Packaged Drinking water industry is currently dominated by its top five Brands, including Bisleri, Kinley, Aquafina, Tata water Plus and Bailey. But with these companies struggling to penetrate into smaller, non tier cities and rural areas due to poor infrastructure and distribution Channel, there is an opportunity for small regional players to penetrate the rural markets of Tamilnadu. In this article, the researchers examine the Impact of Regional Packaged Drinking water in Karaikudi region and identify the various factors influence the purchase of packaged drinking water in the study area