Impact of reputation and promotion on internet auction outcomes : Finnish evidence
Year of publication: |
April-June 2016
|
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Authors: | Laitinen, Erkki K. ; Laitinen, Teija ; Saukkonen, Olli |
Published in: |
Journal of internet commerce. - Binghamton, NY: Haworth Press, ISSN 1533-2861, ZDB-ID 2136900-8. - Vol. 15.2016, 2, p. 163-188
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Subject: | Internet auction | reputation | promotion | Reputation | Internet | Finnland | Finland | Auktion | Auction | Internet-Auktion | Online auction | Electronic Commerce | E-commerce | Auktionstheorie | Auction theory | Firmenimage | Corporate reputation | Verkaufsförderung | Sales promotion |
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