Impact of security on wallet adoption : multiple and serial mediating roles of trust and attitude and gender as a moderator
Year of publication: |
2024
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Authors: | Joshi, Himanshu ; Chawla, Deepak |
Published in: |
International journal of bank marketing. - Bingley : Emerald, ISSN 1758-5937, ZDB-ID 2032104-1. - Vol. 42.2024, 5, p. 870-896
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Subject: | Attitude | India | Intention | Mobile wallet | Parallel and serial mediation | Perceived security | SOR | Trust | Vertrauen | Confidence | Indien | Konsumentenverhalten | Consumer behaviour | Geschlecht | Gender |
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