Impact of service co-creation on performance of firms : the mediating role of market oriented strategies
Rajeev Verma; Rajagopal and Pável Reyes Mercado
| Year of publication: |
2013
|
|---|---|
| Authors: | Verma, Rajeev ; Rajagopal ; Mercado, Pável Reyes |
| Published in: |
International journal of services and operations management. - Olney : Inderscience, ISSN 1744-2370, ZDB-ID 2186492-5. - Vol. 15.2013, 4, p. 449-466
|
| Subject: | Dienstleistung | Services | Innovation | Service-Dominant Logic | Service-dominant logic | Wettbewerbsvorteil | Competitive advantage | Marketingmanagement | Marketing management | Performance-Messung | Performance measurement | Bank | Mexiko | Mexico |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009786589