Impact of service quality, satisfaction and corporate image on loyalty : a study of a publicly traded for-profit university
Year of publication: |
2019
|
---|---|
Authors: | Arrivabene, Lorena Silva ; Vieira, Paulo Roberto da Costa ; Mattoso, Cecília Lima de Queirós |
Published in: |
Services marketing quarterly. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1533-2977, ZDB-ID 2113057-7. - Vol. 40.2019, 3, p. 189-205
|
Subject: | loyalty | satisfaction | Service quality | university image | Dienstleistungsqualität | Kundenzufriedenheit | Customer satisfaction | Firmenimage | Corporate reputation | Beziehungsmarketing | Relationship marketing | Hochschule | Higher education institution |
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