Impact of Shipping Knowledge and Absorptive Capacity on Logistical Value of 3PL Firms in Pakistan

The purpose of this paper is to identify & examine what types of shipping knowledge are critical to surviving in the dynamic business environment, and to investigate how the shipping knowledge affects the organizational performance. It also studies the effect of shipping knowledge and its absorptive capacity on the logistical value creation for customer satisfaction. An online survey was conducted to acquire responses from shipping companies such as freight forwarders, vessel liners, and logistic companies. Multiple regression tests were run to analyze the significance of shipping knowledge and its absorptive capacity for the creation of logistical value to provide end to end solution to the customer. The reliability test was executed, and the findings indicated that a high level of shipping knowledge has a positive impact on the logistical value of shipping companies. This study will enable 3PL firms to stay competitive in the market coping up with the rapid changes and tapping on to the untouched doors of some of the leading brands / customers in Pakistan with a variety of solutions