Impact of social media conversations on consumer's online purchase intention
Year of publication: |
2022
|
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Authors: | Katiyar, Neha ; Tripathi, Abhinav P. ; Chaturvedi, K. R. |
Published in: |
International journal of business and globalisation : IJBG. - Genève [u.a.] : Inderscience Enterprises, ISSN 1753-3635, ZDB-ID 2435929-4. - Vol. 31.2022, 1, p. 92-112
|
Subject: | social media | online purchase | decision-making process | consumer behaviou | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Online-Marketing | Internet marketing |
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