Impact of source credibility attributes of celebrity endorsement on purchase intention of consumers in Indian banking sector
Year of publication: |
2019
|
---|---|
Authors: | Chaddha, Priyanka ; Agarwal, Bhawna |
Published in: |
Asian African journal of economics and econometrics. - New Delhi : Serials Publ., ISSN 0972-3986, ZDB-ID 2471806-3. - Vol. 19.2019, 2, p. 217-229
|
Subject: | Source Credibility | Celebrity Endorsement | Indian Banking Sector | PurchaseIntentions | TEARS model | Indien | India | Celebrity-Werbung | Celebrity endorsement | Bank | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Glaubwürdigkeit | Credibility |
-
Effects of self-congruity and source credibility on consumer responses to coffeehouse advertising
Yoon, Donghwan, (2016)
-
Wang, Stephen W., (2017)
-
Tian, Shiyun, (2022)
- More ...
-
Awareness and Use of Mobile Money Among College Students in University
Rajni, (2021)
-
Support perceptions, flexible work options and career outcomes
Shanmugam, Merlin Mythili, (2019)
-
Selection of preference scale for pairwise comparisons in analytical hierarchy process
Agarwal, Bhawna, (2008)
- More ...