Impact of streamers' characteristics on sales performance of search and experience products : evidence from Douyin
Year of publication: |
2023
|
---|---|
Authors: | Yang, Xiao ; Liu, Ying ; Dong, Jichang ; Li, Sirui |
Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 70.2023, p. 1-10
|
Subject: | Live streaming social commerce | Product type | Signaling theory | Gender | Assortment depth |
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