Impact of subliminal advertising on consumer buying behaviour : an empirical study on young Indian consumers
Shakeel Ahmad Sofi, Fayaz Ahmad Nika, Mohd Shoib Shah, Ather Sidiq Zarger
| Year of publication: |
December 2018
|
|---|---|
| Authors: | Sofi, Shakeel Ahmad ; Nika, Fayaz Ahmad ; Shoib, Mohd Shah ; Zarger, Ather Sidiq |
| Published in: |
Global business review. - New Delhi [u.a.] : Sage, ISSN 0972-1509, ZDB-ID 2004354-5. - Vol. 19.2018, 6, p. 1580-1601
|
| Subject: | Subliminal ads | subjugation | emotions | cognitions | irrational behaviour | Konsumentenverhalten | Consumer behaviour | Emotion | Indien | India | Kognition | Cognition | Werbung | Advertising | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/0972150918791378 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011982913