Impact of the Pandemic on Buying Behaviour Towards Homecare Products – A Study on Panic Buying Behaviour

During the COVID-19 pandemic, the world has witnessed a capricious change in all sorts of ways. People self-contained themselves indoors and were unaware of what was stored in the future, a pure panicky situation was observed all around the world. School/colleges, businesses, playgrounds, economic activities, entertainment activities, etc., were closed. For more than two years people were in an anxiety and fear state. Governments and other organisations across the globe were struggling to contain the deadly virus by informing how one can keep themselves and their family members safe. The demand for personal hygiene and home care products has raised due to the growing awareness among consumers in the wake of the Covid-19 pandemic. As research proved that due to COVID people displayed dramatic changes in buying habits and behaviour. In this light, the present study focused on factors that influence consumer behaviour with regards to the home cleaning agents (homecare products). On studying the constructs of consumer buying; personality, self-efficacy, social factors immerge is the most appropriate factor which needs to be considered. For this study, the researchers in four months have collected data from 2142 respondents spread across Republic of India. The constricts were arranged in a model and analysed using structural equation modelling software. The results show that all the factors have contributed to the buying intention