Impact of the perceived threat of COVID-19 on variety-seeking
Jungkeun Kim
Year of publication: |
2020
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Authors: | Kim, Jungkeun |
Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 28.2020, 3, p. 108-116
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Subject: | Covid-19 | Variety-seeking | Multiple choice | Freedom seeking | Threat perception | Konsumentenverhalten | Consumer behaviour | Coronavirus | Wahrnehmung | Perception | Wirkungsanalyse | Impact assessment |
Saved in:
Online Resource
Type of publication: | Article |
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Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
Language: | English |
Notes: | Zusammenfassung in chinesischer Sprache |
Other identifiers: | 10.1016/j.ausmj.2020.07.001 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012599966