Impact of the speed of innovation arrival on innovation adoption timing : the case of two generations of future innovations
Year of publication: |
2012
|
---|---|
Authors: | He, Jia ; Zeng, Yong |
Published in: |
China's reality and global vision : management research and development in China. - Singapore [u.a.] : World Scientific, ISBN 981-4287-90-3. - 2012, p. 317-341
|
Subject: | Produktentwicklung | New product development | Realoptionsansatz | Real options analysis | Innovationsdiffusion | Innovation diffusion | Theorie | Theory |
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