Impact of user-generated and professional critics reviews on Bollywood movie success
Rakesh Niraj; Jagdip Singh
| Year of publication: |
2015
|
|---|---|
| Authors: | Niraj, Rakesh ; Singh, Jagdip |
| Published in: |
Australasian marketing journal. - Oxford [u.a.] : Elsevier, ISSN 1320-1646, ZDB-ID 2194257-2. - Vol. 23.2015, 3, p. 179-187
|
| Subject: | User Generated Reviews | Professional reviews | Sentiment analysis | Movie marketing | Positivity ratio | Bollywood movies | Filmwirtschaft | Film industry | Social Web | Social web | Kino | Movie theatre | Film | Erfolgsfaktor | Success factor |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011383297