Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Xin Gao, Guangyi Xu, Gesi Wang, and Jianzhong Xu
| Year of publication: |
2022
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|---|---|
| Authors: | Gao, Xin ; Xu, Guangyi ; Wang, Gesi ; Xu, Jianzhong |
| Published in: |
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021. - Singapore : Springer Nature Singapore, ISBN 978-981-19-1720-2. - 2022, p. 69-84
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| Subject: | Virtual brand community | Participation behavior | The emotional of user participation | The quality of users’ ideas | Social Web | Social web | Emotion | Konsumentenverhalten | Consumer behaviour | Kundenintegration | Customer integration | Markenführung | Brand management | Markenimage | Brand image | Beziehungsmarketing | Relationship marketing |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Konferenzbeitrag ; Conference paper ; Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.1007/978-981-19-1720-2_4 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013369882