Impact of website characteristics on relationship quality : a comparison of banks financial cooperatives
Year of publication: |
December 2017
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Authors: | Brun, Isabelle ; Rajaobelina, Lova ; Ricard, Line ; Fortin, Annick |
Published in: |
Journal of financial services marketing : JFSM. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 1363-0539, ZDB-ID 1443521-4. - Vol. 22.2017, 4, p. 141-149
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Subject: | Online relationship quality | Banks | Financial cooperatives | Website characteristics | Website | Beziehungsmarketing | Relationship marketing | Bank | Dienstleistungsqualität | Service quality | Genossenschaftsbank | Cooperative bank |
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