Impact of Social Media, Security Risks and Reputation of E-Retailer on Consumer Buying Intentions through Trust in Online Buying : A Structural Equation Modeling Approach
Year of publication: |
2020
|
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Authors: | Kumar, Dr. Vinay |
Publisher: |
[2020]: [S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Online-Handel | Online retailing | Vertrauen | Confidence | Reputation | Strukturgleichungsmodell | Structural equation model | Online-Marketing | Internet marketing |
Extent: | 1 Online-Ressource (12 p) |
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Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments April 12, 2020 erstellt |
Other identifiers: | 10.2139/ssrn.3573902 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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