The impact of word of mouth via Twitter on moviegoers' decisions and film revenues revisiting prospect theory : how WOM about movies drives loss-aversion and reference-dependence behaviors
Yeujun Yoon, Charin Polpanumas, Young Joon Park
| Year of publication: |
June 2017
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|---|---|
| Authors: | Yoon, Yeujun ; Polpanumas, Charin ; Park, Young Joon |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 57.2017, 2, p. 144-158
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| Subject: | Virales Marketing | Viral marketing | Filmwirtschaft | Film industry | Social Web | Social web | Prospect Theory | Prospect theory | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.2501/JAR-2017-022 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011709371